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LEE Jeans – The City Is Mine – Durban

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On the 3rd December 2011 Durban kicked off the inaugural leg of The City Is Mine rooftop parties.

Lee has always been a brand that views all that wear their kit as individuals. The City is Mine campaign to promote the Lee Spring/Summer 2011 collection encourages us all to take this individuality and all the passion associated with life in our cities of choice and capture what it means to exist within them. It’s about finding what makes your city unique and expressing your style in the streets, clubs, beaches and restaurants that you call your own. It’s YOUR style, YOUR streets, YOUR own way.

We all know that South Africa and it’s cities are as diverse as the people that live in them and this is a call to action to find and share your own city’s hidden gems, with the rest of the globe to make sure no-one is missing out on the good times.

South Africa’s 3 major cities, Johannesburg, Cape Town and Durban were each requested to put on a rooftop party celebrating their uniqueness. Durban was up first and Street Scene was asked to host this inaugural event. The crew was up to the task with the help of the events partners Redbull, Sony Ericsson, Obrigado Magazine and Fish Eagle Brandy.

The event was held on the Rooftop of KZN’s largest backpackers Happy Hippo located in the historical Point Precinct. The event itself was invite only. Guests included members of the Natal Sharks rugby team and some of Durban’s top bands such as The City Bowl Mizers and top blogs such as Durban Is Yours.

Guests were greeted with welcome cocktails and a visual feast with every available wall space covered in fresh graffiti compliments of Durban graff artist and slam poet extraordinaire Ewok. Entertainment on the night was provided by Durban bands Gangs of Ballet and The La Els as well as live electronic act Seake.

Check out the pics of what went down.

SceneAdminLEE Jeans – The City Is Mine – Durban

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